Recently, the first Air Jordan 1s shoes worn by Michael Jordan in the first season were sold for a world record price of USD 560,000. This is the first shoe to be personalized for a basketball player. Before that, basketball players, simply 1 athlete like many other sports. But ever since Jordan signed a contract with Nike and became the brand's face, things have changed. He changed the concept of sports fashion and opened a new era for the NBA, when the tournament became widely known around the globe.
On CNN, Sotheby's auction firm said the Air Jordan 1 was sold three times higher than expected. The event was held online over the weekend with 10 auction houses in six countries, coinciding with the broadcast of the last episode of the documentary The Last Dance about the basketball legend.
